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MCC 2026 AGENDA
Two days and three nights of inspiration, connection, and growth for military creators
April 16-18, 2026
Thursday - Saturday
Hilton Arlington Hotel
2401 E Lamar Blvd
Arlington, TX 76006
Event Highlights
25+ Sessions
Diverse Speakers
Full Event Schedule
Two days and three nights packed with sessions, networking, and unforgettable experiences
Registration
- On-site Registration & Check-in to pick up your badge.
Registration
- On-site Registration & Check-in to pick up your badge.
Check-In + Coffee Kickoff
- Grab your workbook and find your seat.
- Connect with fellow veteran entrepreneurs.
Check-In + Coffee Kickoff
- Grab your workbook and find your seat.
- Connect with fellow veteran entrepreneurs.
Welcome + The Big Idea
- What is Category Design?
- Why you should stop competing and start creating.
- Overview of the day, goals, and mindset shift.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Welcome + The Big Idea
- What is Category Design?
- Why you should stop competing and start creating.
- Overview of the day, goals, and mindset shift.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Frame It: What’s Broken in the World
- Identifying the villain/problem.
- Why traditional approaches fail.
- Exercises: Write your villain narrative.
- Real-world examples: Delegation Intelligence, Salesforce, Airbnb.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Frame It: What’s Broken in the World
- Identifying the villain/problem.
- Why traditional approaches fail.
- Exercises: Write your villain narrative.
- Real-world examples: Delegation Intelligence, Salesforce, Airbnb.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Break
Break
Name It: Your New Category + POV
- Naming your different.
- Category vs product vs company.
- Exercises: Write your category name and Provocative Point of View.
- Group feedback session with Christopher and Jaime.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Name It: Your New Category + POV
- Naming your different.
- Category vs product vs company.
- Exercises: Write your category name and Provocative Point of View.
- Group feedback session with Christopher and Jaime.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Lunch Break
- Eat, network, and reflect on your category idea.
Lunch Break
- Eat, network, and reflect on your category idea.
Claim It: Owning Your Category in the Market
- How to tell your story so others “get it.”
- Design your narrative, not just your pitch.
- Exercises: Write your POV pitch and test it with others.
- Live feedback: Hot seats with Christopher and Jaime.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Claim It: Owning Your Category in the Market
- How to tell your story so others “get it.”
- Design your narrative, not just your pitch.
- Exercises: Write your POV pitch and test it with others.
- Live feedback: Hot seats with Christopher and Jaime.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Lightning Strikes: Make the World See It
- How to plan bold, creative market moments.
- Examples of Lightning Strikes that worked.
- Exercises: Draft your first Lightning Strike roadmap.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Lightning Strikes: Make the World See It
- How to plan bold, creative market moments.
- Examples of Lightning Strikes that worked.
- Exercises: Draft your first Lightning Strike roadmap.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Afternoon Break
Afternoon Break
Sharing + Spot Coaching
- Volunteers share their categories, POVs, and Lightning Strikes.
- Feedback from Christopher and Jaime.
- Group insights and encouragement.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Sharing + Spot Coaching
- Volunteers share their categories, POVs, and Lightning Strikes.
- Feedback from Christopher and Jaime.
- Group insights and encouragement.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Wrap-Up + Next Steps
- What to do in the next 90 days.
- Invitation to join the Category Design Slack community.
- How to continue your momentum beyond the event.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
Wrap-Up + Next Steps
- What to do in the next 90 days.
- Invitation to join the Category Design Slack community.
- How to continue your momentum beyond the event.
Speakers
Christopher Lochhead
Category Design Pioneer
Jaime Jay
Founder & CEO
MCC Registration and Check in
- Registration for MCC 2026
MCC Registration and Check in
- Registration for MCC 2026
Welcome Social
- Kick off the Military Creator Con experience in style at an exclusive Opening Night Social, a high-energy welcome event designed to break the ice, spark new connections, and set the tone for an unforgettable conference. Held the evening before the main programming begins, this inaugural gathering offers the first opportunity to meet fellow attendees, speakers, and creators in a relaxed, fun, and festive environment. This event is where the magic starts.
Welcome Social
- Kick off the Military Creator Con experience in style at an exclusive Opening Night Social, a high-energy welcome event designed to break the ice, spark new connections, and set the tone for an unforgettable conference. Held the evening before the main programming begins, this inaugural gathering offers the first opportunity to meet fellow attendees, speakers, and creators in a relaxed, fun, and festive environment. This event is where the magic starts.
Don't Miss These Highlights
We're curating a lineup of impactful sessions you won't want to miss. Check back soon for details.
Featured Sessions: Lineup Coming Soon!
Get ready for some truly unmissable sessions! We're curating a selection of highlight events, keynote presentations, and exclusive panels that will define your MCC 2026 experience. The full list of featured sessions will be announced shortly.
Diverse Topics, Expert Insights
Our event cover a wide range of topics essential for military creators at every stage of their journey.
Content Creation & Storytelling
Video production, podcasting, writing, and narrative techniques
Military Transition & Career
Career development, entrepreneurship, and transition strategies
Technology & Innovation
Digital tools, emerging tech, and creative platforms
Community & Leadership
Building audiences, team leadership, and social impact
Special Networking Opportunities
MCC is more than just sessions. It's about building meaningful connections with fellow creators.
Welcome Social
Kick off MCC at an exclusive Opening Night Social to meet peers, spark connections, and start the conference with energy.
Casino Royale Night
A glamorous, high-energy Friday night of games, drinks, entertainment, and a raffle that brings a little Monte Carlo swagger to the MCC crowd.
Closing Night Speakeasy Party
A lively, polished evening celebration where creators come together one last time to celebrate and connect in an intimate, speakeasy-inspired setting.
Farewell Whiskey & Cigar Nightcap
Relaxed late-night patio gathering with premium whiskey, cigars, and unhurried conversation under the night sky.
Frequently Asked Questions
Find answers to common questions about registration, accommodations, and event details.
Still have questions? Contact our support team for additional information about registration, accommodations, or event details. All prices are in USD and subject to applicable taxes and fees.
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