Day Zero Intensives
Day Zero Intensive is the full day before the main stage opens: one subject, one small room, one facilitator who has actually done the work, and time to work on what you are building.
Why Day Zero Intensive
How often do you get a full day with an expert in Category Design, AI, or UGC?
Day Zero Intensive is a small group workshop built around doing the work, not watching it. Choose your intensive when you buy your pass, All Access locks in Lochhead’s room, and you walk into Friday already ahead.
Who gets in
Day Zero features the Producer and All Access passes. It is not sold separately, and it is not part of the Creator pass. One subject, one full day, one room of people who chose to go deep. If that is the MCC you want, your pass is how you get in.
Already on a Creator pass? You can upgrade anytime, based on availability.
Choose your passThe intensives
Three intensives run on May 20. Which ones you can join depends on your pass.
Category Design Pioneer, Category Pirates
Christopher Lochhead is a legendary Silicon Valley marketer, bestselling author of “Play Bigger”, and the creator of Category Design. He has advised hundreds of category creators and leadership teams, helping them escape competition and design markets they can dominate. Christopher is known for bold thinking, provocative storytelling, and helping founders stop competing and start creating.
UGC Creator & Marketing Strategist, Veteran
Trish Leto is a UGC creator, content strategist, and digital marketer with 13+ years of experience helping brands and creators turn attention into action. Through her coaching and education, she teaches creators how to create strategically, pitch confidently, and turn their content skills into sustainable income. Known for her authentic, practical, no-B.S. approach, Trish helps creators stop chasing low-paying opportunities and start becoming valuable creative partners.
Co-Founder, Tenur
Eric Gonzalez works at the intersection of intelligence, operations, and emerging technology, turning complexity into clarity. A former U.S. Navy Cryptologist, he led covert intelligence missions before moving into enterprise technology, helping modernize fintech infrastructure at Ridgeline and build AI infrastructure at Meta. Today, Eric is the founder of Tenur and OptiMindAI, where he helps leaders build intelligent systems that scale performance and human potential.
Is it for you?
For the entrepreneur tired of shouting in a crowded market who wants to be the name people think of first, and charge like it.
You’ll leave with a clearer category, a sharper position, and a way to make your market see you differently.
For the creator who is done posting for free and wants the repeatable way to land paid brand partnerships, no matter your follower count.
You’ll leave with a clearer UGC strategy, stronger offers, and a practical path to landing paid opportunities.
For the creator or entrepreneur who knows AI could save them hours every week but hasn’t had the time or the guidance to wire it into their actual workflow.
You’ll leave with AI workflows you can put to work immediately, built around the way you actually work.
Your Day Zero, start to finish
A private, exclusive happy hour meet and greet for Day Zero attendees. No agenda, no speeches. Just the people you will spend Thursday building with, meeting before the work begins.
Your intensive, all day. One subject, one facilitator, and the time to actually do the work, not just watch someone else talk about it.
You walk in already knowing faces, already in motion, while everyone else is still finding their footing.
Things to Know
The rest of the event
Day Zero is where you start with intention. Spend a full day going deep on the skill, strategy, or problem that matters most to you, then take that momentum into two full days of creators, ideas, and opportunity.
